Since 2019, Burberry has also supported the Samaritans. But while the technology initiatives that changed the major processes of the company have been widely copied by other fashion retailers, it was the cultural transformation that Burberry pursued in tandem that put the company into the Champions league of the most admired luxury brands in the world forever: placing the trench coat front of the center of the organization as an object of pride; identifying and recruiting for key business-driving roles; leveraging new capabilities to create music, movies and storytelling to speak to millennials, etc... this is a study of how brand and corporate culture trasnformed the business. To us, there are four things that really matter: We work together to delight and excite our customers with our products, communications and experiences. To bring a true variety of perspectives and backgrounds into our company and industry, we know we must diversify how and where we find new talent and future leaders. We work with a number of charitable organisations making an impact in different communities, including Oxfam and The Prince’s Trust. Burberry Inspire, which is funded by The Burberry Foundation, is the first in-school art and culture programme of its scope and scale to bring students wide-ranging, hands-on experience of different areas of the creative arts and in turn understand how exposure to the arts can have a … To find out more or adjust cookie settings, click here. To us, there are four things that really matter: At Burberry, we are committed to fostering a culture of inclusion, equity and belonging. As part of our ongoing commitment to diversity and inclusion, we created two councils to guide us on our journey. Our commitment is implemented through a global, yet tailored approach to diversity and inclusion. Looks like you’ve clipped this slide to already. "A deep dive into the transformation of Burberry. We partner with the Albert Kennedy Trust, UK Black Pride and Stonewall in support of the LGBTQ+ community to foster a more inclusive culture within Burberry and the industry. You can change your ad preferences anytime. It depends on the individual skill set also. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Gen-Z Insights: Is Your Brand Ready To Take On The Next Generation? We build great relationships, and trust and appreciate each other. Moving forward, we will be formalising our mentorship commitments in 2021. Learn more about our brand, our business and our heritage. We have a dedicated, global D&I function that works across the organisation to embed our policies and programmes. This includes a bespoke leaders guide to support our managers to fully integrate the policy within their teams, empowering them to lead inclusively. But today, the company is also widely known as a digital pioneer. Our Policies. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. We have the courage to find new possibilities and solutions, creating opportunity and magic. Learn more. Corporate Governance. If you continue browsing the site, you agree to the use of cookies on this website. Vivaldi is a global strategy firm helping companies address their toughest challenges in driving growth with expertise in brand strategy, innovation, design and cultural transformation. We are agile, deliver on our promises and celebrate our progress. Transparency in the Supply Chain and Modern Slavery Statement. Burberry’s culture is steeped in innovation, craftsmanship and a distinctly British style. Join us and you’ll find a supportive, future-focused culture that thrives on creativity and fresh perspectives. We’ve expanded our creative arts scholarships internationally across academic institutions, committing to sponsor over 50 students over the next five years. The nearly 150-year-old British manufacturer of trench coats had lost its way in 2006 and started a digital transformation, which called for a complete overhaul of its technology infrastructure from the front-end customer experience to the back-end operations and global supply chain. If you would like to know more about working at Burberry, visit the Burberry careers site. We believe that diversity of thought, experience and voices opens spaces for new ideas to thrive, fueling creativity and enabling us to truly fulfil our purpose. Horseferry House, The internal council consists of 12 employees from across regions and functions who champion employee voices and help us build a culture of belonging. BURBERRY IN 2006 WAS OVEREXPOSED 2 3. The programme is active across Yorkshire in the UK and in New York City. These initiatives range from supporting youth employability to enabling aspiring female leaders to access resources needed to help build businesses. We are firmly committed to accelerating our progress in this respect, holding ourselves accountable, promoting deeper allyship and ushering in positive and lasting change, in line with our values. We host open forums globally, providing a space for employees to share different perspectives, experiences and thoughts. I don't have enough time write it by myself. As part of this, we are introducing allyship training to senior leaders across Burberry. Burberry Inspire, which is funded by The Burberry Foundation, is the first in-school art and culture programme of its scope and scale to bring students wide-ranging, hands-on experience of different areas of the creative arts and in turn understand how exposure to the arts can have a positive effect on young people’s lives. They also advise Burberry on D&I-related matters throughout the year. Burberry is the first luxury fashion company to become a signatory of the Stonewall Diversity Champions Programme, which enables Burberry and Stonewall to work together on how to make workplaces more inclusive. Horseferry Road, Now customize the name of a clipboard to store your clips. As we move toward more action-oriented goals, we have introduced a holistic global diversity and inclusion policy, which includes clear guidelines and stronger accountability measures to ensure we attract and retain a diverse workforce. We grow together and are committed to everyone’s success. In recent years, we have expanded training and scholarships, set up internal and external councils and formed partnerships with organisations contributing towards positive change. Burberry’s culture is steeped in innovation, craftsmanship and a distinctly British style. /Founder & CEO of Vivaldi/ Erich Joachimsthaler, Ph.D. Berlin / October 5th, 2016 BRAND & CORPORATE CULTURE: THE BURBERRY EXAMPLE 2. Erich Joachimsthaler, Ph.D. As of this date, Scribd will manage your SlideShare account and any content you may have on SlideShare, and Scribd's General Terms of Use and Privacy Policy will apply. Information on performance, AGM and shares. This encompasses areas such as attracting and retaining the best talent, fostering an open and inclusive culture, raising awareness and tailoring our global strategy to a localised approach. Now, with these foundations in place, we are moving to action-oriented goals. Our senior leadership team has these objectives formally built into their performance goals. Together we make Burberry. We are focused on attracting and retaining a broad range of the best talent, fostering an open culture that supports our people to thrive and creates a sense of belonging. It’s kind of like David and Goliath. We use cookies to elevate your user experience and enhance the quality of our site. Wherever we work, whatever we do, we share our experience, knowledge and passion to develop and grow one another. Part of the work of The Burberry Foundation is to open up the creative industries to people who may not otherwise have had access to or felt able to pursue a career in this arena. Beyond donating towards their programmes, we work with the charity to raise awareness and support around mental health. Registered  Number: 03458224. Improving Access to the Creative Industries. We collaborate for the benefit of our customers and Burberry. AA: From day one. If we are to build a truly inclusive society where everyone is respected and valued, we need to speak up, listen to and learn from one another and take meaningful action. Unconscious bias training is mandatory for all employees and those at manager level and above are required to complete inclusive leadership training, ensuring they are equipped to make more inclusive decisions within the workplace. If you wish to opt out, please close your SlideShare account. The Board is collectively responsible for promoting Burberry’s long-term success, for setting its strategic aims and ensuring a framework … Scribd will begin operating the SlideShare business on December 1, 2020 See our User Agreement and Privacy Policy. We are unique, we are innovative. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Burberry is a British luxury fashion house headquartered in London, England. An overview of our responsibility strategy. Established in 1856 by Thomas Burberry, originally focusing on the development of outdoor attire, the house has moved into the high fashion market, developing a first of its kind fabric called Gabardine, which is completely breathable and waterproof, and exclusively Our Commitment to Diversity and Inclusion. We are the future of fashionable luxury. Brand & Corporate Culture: The Burberry Example 1. See our Privacy Policy and User Agreement for details. We are learning from a range of voices who are helping us not only to hear their stories, but also ask ourselves some challenging questions to bring about impactful change. The external council consists of six experts and thought leaders from a variety of disciplines and backgrounds around the world. THE BURBERRY EXAMPLE. For more information about Vivaldi, visit our website: http://vivaldigroup.com/ ". To implement this strategy and get to these customers, Burberry realized it would have to speak their language…, Source: www.contactlab/en/resources/digital-competitive-map-jan-2016-the-race-is-speeding-up, 1. Berlin / October 5th, 2016 Burberry Group Plc, We have representation targets for hiring shortlists, supporting growth through learning and development and succession planning. 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