The data captured by Brandwatch revealed that not all customers were happy with the changes. Company number: 03898053 | VAT number: 754 750 710. xref You’ll find them under ‘Products’ in the navigation. This information is extremely useful for the multiple teams within Argos, when trying to establish which features to focus on for the wider rollout of the digital stores. 0000002628 00000 n ���]G�=���]G����v��-����>��ы���Zh�ђВ�%�%OKB>O>!�'��ϓO���'����y� �O>!�'�����DZ��{��c �wB}Nws��8��c�&�1�]>�7�0�x��f �B 0000072864 00000 n ��,-Z��dP��:-YZZ��$�diIh�ҒВ�%��õ���Zp�p-�v�\;\���n�>��ۼ�q���f���R�EL�p߃~�:���S�_�O� �>� 0 �J���l�.O���1иe���V���tT\xNMj^S+X.��1��oH��,�&��S�B����ju�g7;� 0000008657 00000 n 0000073131 00000 n 0000036111 00000 n Men, somewhat surprisingly, showed a higher level of positivity to the change and were especially interested in the high-tech features inside the stores. <]/Prev 132894>> 0000002037 00000 n H�\�ˊ�0��~ Let us help you keep up with our range of technology.We have a fantastic range full of working from home essentials to help you set up the perfect home office space. �B�D��^�z��gȧ�'���|j� �4�ך�BZM!�&��A�S�iP�(, startxref For further information on SignVideo, you can call 020 3388 0771 or email help@signvideo.co.uk. Using the demographic feature, Argos discovered that men and women appreciated different aspects of the new stores. 0000049888 00000 n Combining high-quality mobile survey technology, a robust polling methodology, and expert data analysis, our bulletins will be essential reading to get the pulse of the nation, Discover how consumers are approaching plastic waste during the pandemic. 0000086679 00000 n In Argos demographic approach is used because demography is the study of population and it refers to personal statistics like income, age, gender, nationality, religion, and occupations etc. For a quick answer to your question, take a look at the FAQs on our help page. Available 7 days a week from 8am to 8pm. If you’ve already sent us a message on social media, there’s no need to message again. Like-for-like sales at Argos increase 2.9 per cent. Do you agree to our cookie policy? endstream endobj 101 0 obj <>stream -�E�E:R��I�bf�d�[��(�"o?�>������>�f���Y��al�~V�~肿���zu�~��Ju};/���s3ey��.�?�㘭�*�/s����n:���l��*�_��ß�0�Bյ��1��{3�h�^�i�i���~�=ř��o�WU�3����Դ>4��g�">�Zo�Sg~��;7��ñ�ۄt]��EQ��� 0000008560 00000 n You can use our live chat service if you need to speak to someone quickly. © Argos Limited 2020. We use cookies to improve your experience and give you personalized content. ... Argos is an ideal product for innovative companies who need to balance their supply with a targeted demand” Timur Topalgoekceli Partner - Hello Tomorrow. 0000006839 00000 n Men, somewhat surprisingly, showed a higher level of positivity to the change and were especially interested in the high-tech features inside the stores. 0345 640 2020. James also highlighted how social insights was an ongoing source of information for Argos. �cmW���U�k,��Qz�t��uխ����i�`2_��[�����jg���&`�$4a��~�e Using the demographic feature, Argos discovered that men and women appreciated different aspects of the new stores. rE�������e�Ww�&< I/G���hrK����K ��A���wƓs4��*bη���ᖓ�B������#L)�6�����g�ê72��z�M�S*iHgU��+�Y�\�L,a�������anԻk��K�4���x,Dh���z��wL���R;/���[��|s����F� 4�&*H�*��ة�hn4I�g�59���"�M���]�^~����}�qU�b�\i���)'g�����Y}�{(P�תWiٰ~{ M�tr����R`o�&���Sm�U���~z5/V��a�:Q8�䳵�j���|�Y��G��f_���J��r�ˮ��Z���[��*�? SignVideo instantly connects deaf customers to a British Sign Language (BSL) interpreter who phones the Customer Service centre and relays the conversation in real time. For more information on using our availability checker, you can read our stock FAQs. Go to our store locator page to find opening times and contact details. Argos Direct Acton Gate Stafford ST18 9AR. ��A��`P�(, James Finch, Customer and Digital Insight Manger at Argos, explained at a recent event that launching these stores was a risk for Argos. 0000001752 00000 n Customers no longer have to go to several members of staff to pick, place, pay and finally collect an order – it now all occurs at one till. If you’re an existing customer and you want to know more, your account manager will be happy to help. 0000000896 00000 n This strength of research allowed for an unbiased look into the minds of customers that Argos may have struggled to obtain from traditional focus groups. Privacy hub|Privacy policy|Cookies policy|Terms & conditions. Argos adopts demographic approach because this approach represent the every member of the society i.e. Sales at Homebase stores open for more than a year slow to 4.1 per cent. 0000006107 00000 n 0000001214 00000 n 0000004761 00000 n H��Vˊ�0��W��W��%0�OX����䐐C���V�^^O2�E=Z����ݿ^�������v��Ji!N&��y�4���p���"�44UNlQ��q�O�v��(��Ө-� 9t�otq�3�����;��z�e9&�k��� .�=4?B�[�V�f{D\�k��@� G��{M���m�;�זoD���܂�Q�~#^܄�Ch�*O�Cvi��_�H�J��|�*��k��k 0000008490 00000 n 0000002602 00000 n British consumers relish the opportunity to flick through the Argos catalogue while pondering on how they get their pens so small. 90 30 i�Y�bD�LY�څᏼ��W����)�$�)��&Q�/A�c��/�P� trailer 0000002011 00000 n Use up and down arrows to review and enter to select. H��U�n�0��+\ A�p�6n���TwU��{�Dʔ� H�z����?zq:H筴zٿn��r �b�?oj��.�����aW�"L=�)�u���CѪ����^B]VE��u_�a: �>����F��|����Z�g�jv��J��Y����8|����^.\�����z��t�eL��� v%=��ߋ6. From May 8th, all Crimson Hexagon products are now on the Brandwatch website. 0000004013 00000 n endstream endobj 100 0 obj <>stream Let's get you started. Looking at this segmented data, Argos found that Londoners – who appeared to be the most tech savvy – embraced the changes. Head office now had a detailed top-down view of what customers thought of over 50 stores, and more importantly, thanks to the Brandwatch Demographics feature, they could start to understand who their customers were and where the social conversation originated. Elton said he strives to keep Argos relevant through advertising and gaining further knowledge of social media to appeal to a younger “tech-savvy” customer demographic. You can use the availability checker on each product page to check whether an item is in stock at a certain store. �B����@%$P9�@+�&��3�U��3$sf�{�� z�6� Throughout the launch of the digital stores and the implementation, social was crucial in providing real-time information on customer satisfaction. endstream endobj 97 0 obj [116 0 R] endobj 98 0 obj <>stream Touch device users, explore by touch or with swipe gestures. By Joanna Perry March 19, 2010. endstream endobj 102 0 obj <>stream Argos used a whole arsenal of Brandwatch features to segment the consumer data. Argos told us there were multiple ‘touchpoints’ in the journey for a consumer. If you have a question about your Argos Card, you’ll need to use the Argos Card app for support. The ability Brandwatch has to provide this type of insight for Argos is extremely useful. 0000086731 00000 n Demographics . More navigation items; Online retail demographics: the law of averages. If you're calling about an order, please have your order number to hand. — By using our site you agree to our US Election Bulletin: Get weekly polling data on who's set to win. 119 0 obj <>stream Women spoke positively on how they found that the new approach to customer service within the stores dramatically improved their shopping experience. 0000001416 00000 n The latest technology. Using the Brandwatch platform the retailer was able to capture just what was being said online, across social networks, news and forum sites. All Rights Reserved. use of cookies H�\��j�0��~ Combining high-quality mobile survey technology, a robust polling methodology, and expert data analysis, our bulletins will be essential reading to get the pulse of the nation. Total sales at Argos up 3 per cent to £1.77bn. ͆�}��wFw�I��J͹̌w7o��yy�;�,d���e9�|=ޒ�~>=�����/˯�#����g��awy�x�G���l"���'F�l�I|f�2�m��T ��@�#��f��~��9��'o �N�r�ނ�O����S���QkIg��J��l�Ӈ3�ڌ�p�3r����XEeM(X�C���������p�;M����|g!��o�` All our latest data stories and insights straight to your inbox, Copyright © 2020 Brandwatch. We’re busier than usual at the moment, so you may be waiting longer than normal to speak to someone. Argos turned to Brandwatch Analytics to monitor the online reaction. We’re really busy at the moment but we’re trying hard to get back to you as soon as we can. Do you have difficulties hearing or speaking on the phone? "��+�ƴ+� ,4���n��ˤ��֢�SC���G�ڮ\M'�Ϫ�y ��Sz&��ܮp�� )�6�F �^��� Fp!kC��ک`1�T�b��7[���m�mX6��b�(ٶ��A�t�B�C�LICdޞ�b 0000005419 00000 n Mobile accounts for 22 per cent of total sales, the internet for 43 per cent. Consumers missed familiar catalogues, paper slips and those tiny pens! Argos wanted to see the impact their new format stores were having and how the public was reacting to the change. Using Brandwatch, Argos was able to break down conversation by location. We’re busier than usual at the moment, so you may be waiting longer than normal to speak to someone. H��Tˎ�0��+��J�H�@ �q6@X���{ڞ��P�z;i��ɲD G�!�o'��̨&�P��>���b��� h�}�f޳�cf���W��9���C9��B_G��ζ���ePLa��/�����g�h]w�0$$�� ���k�`rȼ�iM�p F�sgR,QK*��x���g.M �מ=�j�oJ�� i����m�QCo���=�@���v2��C���Z5E�Ǘh�9 �#5��wb� If you want more info on how you can use social insights for your brand, why not get a demo? The average age of internet buyers in Europe is 40. %PDF-1.4 %���� 0000001879 00000 n �V�� -g�mIG�@0�2�,z�i�������qy�*��jp�C��B���~��Y�ߧ�9�Y�����u�MMP�p���Ԫ��I鷹�c��Ç�u�}��R�?��u���e����ߦ6L]V/�6�W�n��'\B?�BU�j�)^���֗��t�m���n���3�v���A��%f�� ױn�T��-��Tj��O����o�=�O��zJ�M�^���C��wh-��IT�*��Bi�HC2��,�3��r9hy��%� ��h�H���E�nQר[�5z=��EAs�}�I/�^MX��1� zz1��uAݠ.��=K�B�D�D�v�Z For updates on changes to our stores and services relating to the current Coronavirus (COVID-19) situation, you can visit our Coronavirus service impacts page. 2߅Y�}ߓ=�A�?���w��O�M�Tiً�����T.���ky=��H������P��Y(Vl���r���Xyש�C��F���� %%EOF Y'R�m�ӽ����$�d��f��\�7� ��V݄V�TUh���� �5A˸�/����QB��|s3d�������t� ����#k�p>fݱE P7��Rr1y�oDFjEer4��_��ީ����ܶ���` ��V 0000049958 00000 n 0000008249 00000 n Looking ahead, Argos will continue to use social insights to monitor the reaction of customers to changes in store and online. - Customer Demographics - Rush Hours - Spatial Analysis - Holidays&Special Days - GPS movement data. Start your free trial today. endstream endobj 91 0 obj <>/Metadata 86 0 R/Outlines 13 0 R/OutputIntents 87 0 R/Pages 85 0 R/StructTreeRoot 14 0 R/Type/Catalog/ViewerPreferences<>>> endobj 92 0 obj <>/Font<>/ProcSet[/PDF/Text/ImageC]/XObject<>>>/Rotate 0/StructParents 0/Tabs/S/Type/Page>> endobj 93 0 obj <> endobj 94 0 obj <> endobj 95 0 obj [111 0 R] endobj 96 0 obj <>stream Gone are the heavy catalogues, being replaced with slick iPads. 0000003135 00000 n Argos is entering the digital age, with the opening of some beautiful, shiny-brand-new, polished digital stores. Our SignVideo service is free to use and is available Monday to Friday between 8am to 6pm. 1st Floor, Sovereign House, Church Street, Brighton, BN1 1UJ H��U�j�0}߯�X�]2,�����-��M6i � o>f.a��`[ ��5U���Q�ŀ�̱��Ǽ�4#k1�_ Based on this feedback Argos have taken the decision to keep copies of the catalogues behind the counters for those consumers still wish to use them. Customer experience is key weapon for winning the loyalty war Paid for post by Coveo. Ecommerce accounts for 7 per cent of Homebase sales, up 12 per cent. If you’re an existing customer and you want to know more, your account manager will be happy to help. 0000036372 00000 n 0000000016 00000 n h�b```b``�b`e`��� Ȁ �@16�[.4��� I3�8$�$�n�"�i*Y&[�\�Ð�u�P� �&���e3���P�����q�M - ��`)~��)�� �CX�p>٠�z`Cv�C�� ��� We also accept calls via Relay UK. endstream endobj 99 0 obj <>stream Had Argos not had been tracking the conversation online using Brandwatch, this feedback would have been missed. This is a whole new format – how would the traditional Argos customer react to the changes?

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