So it’s fair to say that video is like pizza – when it’s bad, it’s still pretty good! Your competitive advantage gets double power! Big Data Career Guide: A Comprehensive Playbook To Becoming A Big Data Engineer, The Pros and Cons of Comparative Advertising, Hive vs. High-quality video ads outperform low-quality ads in terms of ROI in the long run. Adding a product video on your landing page can increase conversions by 80%. 2. Once you have the consumer data ready, preparing a proper video marketing strategy is vital to execute it well. After all, vision is our most dominant sense. This will not only help reduce the time spent on creating high quality videos, but also assists small businesses in changing their perspective with regards to a lot of work involved in developing a video advertisement. More than 85% of respondents said that they expect TV-like quality experience for every video they see on the internet. Emotionally charged, creative video advertising can be spread on the Internet in a matter of days, getting millions of views. Another good news is that your videos don’t have to be perfect. If you’ve been even remotely active online the last few months, you wouldn’t have missed the ‘video’ wave that is sweeping through the internet. This leads to general dislike of the brand. The acceptance of good enough production quality will lead to a massive amount of video content created ad-hoc on platforms like Facebook, Instagram, Twitter, etc. Since video it reaches viewers through audio and visual stimulation, it is one of the best ways to create an emotional connection to your audience. Consumer preference will lead to video explosion in content marketing. This trend is fueled by 83% of businesses believing that video marketing gives them a good ROI. 3. Besides, boring talking heads are not enough anymore to break through the clutter. What he found was: 1. Since Google now owns YouTube, there has been a significant increase in how much videos affect your search engine rank. That creates a sense of individual approach which is why 57% of consumers say that videos gave them more confidence to purchase online. How to present introductions, hooks, and calls-to-action in the video. Animation, talking heads, actors, CGI. Create animated videos. As much as 54% of millennials watch multiple videos in a row and 54% of them don’t even realize that they’re doing so (Source: Tubular Insights). [infographic]. So, fight against banner blindness by making video ads instead. From initial awareness to checkout, consumers invest in learning more about the product before making a purchase. User Engagement: longer the viewing time, greater is the user engagement. Of those businesses, 83% said that their homepage explainer video was effective. Considering the high recall power and varying strong pull of audio and video mix in video marketing, there is a greater chance that people will remember it even after 30 days, unlike, say, print advertising. On the other hand, giving too much power to the consumer is also a drawback for many companies. However, not all video ads perform equally well. Video=Youtube. Animated videos are a perfect combination of entertainment, nostalgia, and simplicity. Facebook needs to find a way to bring big Youtube stars to its platform. It is available in most consumer markets The flow of the presentation and emotional connection to the viewer are going to make or break a video. In its original live format and promoting the recorded material after the event. Videos allow you to increase the time spent by visitors on your site. But building trust should be a goal on its own. Personalization helps a marketer get more leads, meaning videos have higher lead generation rates vis-a-vis other mass media. Consumers are used to watching high-quality videos on multiple devices and when they see a poor quality video, they will pass it. How to Use Images to boost Your E-Commerce, 48 Social Media KPIs You Need to Know (Key Performance Indicators), 11 Reasons Why Your Email List Beats Social Media, Facebook Cheat Sheet: All Image Sizes, Dimensions, and Templates [2020]. • SEO The second option is to record short messages for specific needs so that (potential) customers can watch them at a convenient time. And explore the world of interactive videos, to encourage actions even more. You might still have your doubts. Yes, you read that title correctly. To help you learn about Tubular Labs, and get the latest video insights all in one place, we've launched our new site. But the future has already arrived. Because it incorporates audio and visual elements that appeal to multiple senses, video ads perform as well as educational tools. Why? That’s a great way to stand out from competition and get your message across. How to create cornerstone video content that can be atomized, expanded, and combined with other content formats. Check out this video by Volvo Trucks. For example, give them a better choice in the video content they consume. Here’s why mobile video advertising scores over others. In this sense, a quality video can help businesses that offer even the weirdest products on the market. Share your thoughts with us in the comments below. Another advantage of mobile video advertisement is the ability to convert to full screen viewing that is strategically placed before or during the video, making it part of the viewing experience without being intrusive. The survey found that the average time spent viewing video fell by a whopping 77% when video quality dropped. Have you ever stopped and watched a video on your Facebook News Feed just because it grabbed your attention instantly? Good videos can help you outreach in link-building strategies because they form a compelling reason for site owners and bloggers to link to you. When brands are figuring out their approach to video a lot of experimenting needs to take place. DreamGrow, an FE International company © 2020. 90% of consumers watch videos on their mobile. 9. Long vs. short versions in different channels. Majority of consumers prefer video content to reading. Create a video to show how it works. Consumers are more receptive to video when they are linked to the consumer’s interests or brands rather than their web history. And they sure did. Here’s why mobile video advertising scores over others. In B2C it’s almost obvious. With more video applications appearing in the online space, there is even more intense competition to gain consumer attention and keep viewers hooked. Social networks also encourage video content with their new features. 11. Stop selling and let the people come to you by providing them interesting and useful information. Guest author Jack Oldham talks about the many various reasons why mobile video advertising is a great option for small businesses to consider. 8. Write interesting titles and descriptions. Video is progressing rapidly and will reach new heights sooner than we think. It’s what they do. This is playing into the hands of marketers and consumers. The popularity of video also means that more content at the top of the funnel has to be in video format. The growth of mobile video means, brands need to be sensitive to the personal experience people have on their smartphones. The more a video is shared, the more views you earn, thus making your website more valuable and increasing the potential to rank high in the SERPs. Making marketing videos for your business requires creativity and knowledge of human psychology. Top of the funnel video content can be hard to measure, but more videos will be used in the sales process closer to the actual conversion. Besides, online video editing tools are constantly improving and becoming more affordable. • Marketing Strategies Promotional videos can foster trust as well. That is why 45% of businesses who use video marketing said that they have an explainer video on their home page. Have you tried video marketing? Video is a great tool for learning, but it’s also super easy to consume. From $720 million in 2013 to $1.5 billion in 2015, the video market continues to grow rapidly. • Google My Business Not only because everyone’s doing it but because video is one of the most versatile and profitable digital marketing tools out there. Most information transmitted to our brain is visual. In fact, did you know that the use of video as a primary medium of information has shot up by 16% in the last 4 years, and that this number is only going to go up in the next decade? Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

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