Instead, your business may be better served by amplifying the value of the high-performing content you have or repurposing it so it can reach and engage new audiences. Repeat after me: “Content marketing works best when you plan for its success.” You need an operational plan that outlines all the insights, actions, people, and procedures necessary to take your content marketing program from a lofty strategic ideal to a fully functional and productive content marketing engine. Each box is fully editable and these templates can be an ideal starting point for marketing strategy analysis presentations. With stakeholder support, you can move on to develop the core building blocks of a content-first strategy. You need to continually evaluate, strengthen, and grow your content kingdom by identifying what’s working, adjusting what isn’t, and amplifying your content’s power through strategic promotion and optimization techniques. Besides, the text placeholder’s arranged in such a way enable the audience for a straight forward look. Once again, we’ve updated the toolkit of some of CMI’s best tips, checklists, and templates. @joderama, 30 Habits of Highly Productive Content Marketing Teams, 20 Lesser-Known Tools For Smart Content Creators, Content riddled w/ grammatical errors or inaccuracies can cost you the trust of your audience. Our quick-start guide to paid content promotion will help you compare the available opportunities and decide which ones might work best for you. @riverwordguy and @joderama, How to Define a Workflow That Keeps Content Production On Track, Editorial plans should outline brand identity characteristics, voice, style, & standards. For example, competitive rivalry is not good – so if competitive rivalry is high, then you should give it a low score in the template, as this makes the market relative unattractive. The concept of discussion bring forth by the diagram is; brand integrity, brand identity, brand image and brand interaction. Make plans today to attend Content Marketing World 2018 in September. Your account information has been sent to your email address. This most steady and stalwart of tools in the content marketer’s arsenal has transformed itself over the years, from a simple spreadsheet for tracking what you publish to an essential component for managing the life cycle of your organization’s content marketing program. A content marketing mission or core content strategy statement is a summary of your company’s reason for creating content, and the priorities and perspectives it will uphold in pursuit of that mission. We believe in inspiring professionals through creative design that add significant value to presentations. The results are plotted on a nine box matrix. The PowerPoint Template contains professional 100% editable PowerPoint Icons, created from vector Clipart. The DIY tool: Answer the goal-related questions CMI founder Joe Pulizzi shares in his simplified strategy approach to quickly define the strategy that your content efforts should support. Final Step: Review and copy and paste your automatically generated GE-McKinsey nine box matrix. By using Content Marketing Institute, you. The presenters can display planning tools for sales improvement and marketing solutions. PowerPoint 2007, PowerPoint 2010, PowerPoint 2013, PowerPoint 2016, PowerPoint-2011-Mac, Keynote, © Copyright 2017 - 2020 | All Rights Reserved by, Marketing Matrix Template for PowerPoint & Keynote, Circle Diagram Template With Sections PowerPoint and Keynote, HR Activities Employee Life Cycle Template for PowerPoint & Keynote, Identity Lifecycle Management Sample Diagram Ppt Slides, Project Manager Roles & Responsibilities Ppt PowerPoint Slides, 4 Steps Onion Diagram Template for PowerPoint and Keynote, 3 Arrows Circle PowerPoint Template and Keynote Slide, 5 and 6 Steps Linear Line Diagram Template for PowerPoint and Keynote, Eight Section Creative Diagram Template for PowerPoint and Keynote, Eight Section Representation Template for PowerPoint and Keynote, 6 Stages Clockwise Circular Diagram Template for PowerPoint & Keynote. To document your workflow, visualize the progression of all the tasks to move a content asset from the idea stage to distribution and promotion. Marketing matrix PowerPoint template is a four section diagram suitable to illustrate marketing strategies with the help of vector visual images. When situations like these arise, it’s helpful to have a process to determine the value and urgency of each content idea. Jodi Harris is the director of editorial content and strategy at Content Marketing Institute and serves as editor-in-chief of its digital magazine, Chief Content Officer. Consider investing in paid promotion if you want your content to get discovered, says @joderama. At a minimum, your channel plan should account for: The DIY tool: To build your channel plan, download (go to “File > Download As >” and select the format you would like) a copy of my sample template (below), and customize it to fit the specifications of your own program. It can help you prepare a compelling case and assure stakeholders that your content marketing program will be well positioned to reach its goals. Why not try the five-step improv exercise Cisco Systems’ Tim Washer developed through his experience as a comedy writer? Optimizing your content marketing for search can feel like the board game of Clue – a process where you may encounter a lot of false starts and dead ends before finding the right path to success. Because there are so many moving parts to effective content marketing creation and distribution, each team member needs a clear understanding of all the tasks involved in the process, who is responsible for each task, and how their own work contributes to the organization’s content goals. Marketing Strategy Matrix Template The Strategy Team should list each goal and objective in column one of the Marketing Strategy Matrix Template. A Excel template has been developed by the Marketing Study Guide so that you can build and present the GE-McKinsey matrix quickly and effectively. Informa UK Limited is a company registered in England and Wales with company number 1072954 whose registered office is 5 Howick Place, London, SW1P 1WG. The circular PowerPoint template has four segments that is fit for an infographic presentation. Not only can it help identify and characterize the unique value your company will provide through its content, it’s also a critical component for governing your storytelling efforts and guiding your decision-making throughout the life of your program. A brand is also a part of a business asset. You're just one step away from accessing our beautiful PowerPoint templates. Use this pre-built marketing plan template to outline the purpose your business serves, as well as its strategic goals, target market, and standards of performance, to ensure you have a thorough and deliberate plan of action. The circular PowerPoint template has four segments that are fit for an infographic presentation. That’s where audience personas come into play. Content Marketing World is part of the Informa Connect Division of Informa PLC. This list shared by Mike Murray outlines some of the most informative metrics in common content categories: Once you choose the performance indicators most meaningful for your business, you want to track the performance of every content asset you publish against those benchmarks. Content marketing promotion can take many forms, such as sharing your published content on your social channels, enlisting the assistance of industry influencers, or incorporating native advertising and other paid promotional techniques.

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