Road Unraveled uses cookies. The state even started selling rainbow-themed “Virginia Is For Lovers” apparel in 2016 as part of an LGBT tourism promotion. You can learn a lot about the state through the Love signs you encounter; they reflect the great outdoors, artistic communities, and the personalities of the people who call Virginia home. Circle - Country Music & Lifestyle. A half-century later, that tourism slogan is still with us, and so engrained in our popular culture that many people probably know it better than they do the state’s official motto: Sic semper tyrannis; thus always to tyrants. One of the most recognized slogans in the country, Virginia is for Lovers was born in an advertising agency more than 50 years ago. I pondered this as I painted a piece of bread with peanut butter, a last-minute make-shift lunch for our road trip. Ready to join our 300,000+ readers and make the most of your vacation time? Well, maybe not that exactly. Advertisement. In addition to a waterman boot and a shark’s tooth, the sign features an oyster shell and a wine bottle, a nod to two of our favorite ways to pass time when we’re home. All restaurants are limited to carry out and delivery, and many have shuttered completely. All you need is love. On this day the rest area was empty, and the letters looked a bit lonely without anyone to pose by them. While Adam took a few pictures, I turned toward the beach itself, looking out at the Potomac River that spills into the Chesapeake Bay not too far from the restaurant. The movie “Love Actually” had a great quote that seems particularly relevant when you visit Virginia: Nowhere is that statement more true (or literal) than in the Commonwealth of Virginia! PowerNation. Why is Virginia for lovers? It’s similarly honored in the Advertising Icon Museum in Kansas City. Now the state with the groovy 1970s travel slogan, “Virginia Is for Lovers,” (well, 1969, but who’s counting) has a smooth ’70s state song to match. With our typical weekend trips to Virginia wineries, Old Town Alexandria, and Charlottesville postponed until travel is safe again, we took a few hours to enjoy a self-created scavenger hunt to collect photos of Loveworks signs within a short drive from our home in Northern Virginia. He has been a long time member of the Country Cabin. The last Virginia Love sign we saw was perhaps the most appropriate. In lives so full of commutes, meetings, conference calls, long shifts, and making dinner, it can be so easy to forget that how connected we are. Today, you’ll find Virginia is for Lovers reflected everywhere from license plates to signs to artwork, and that’s how the Loveworks program came into existence. Wherever you are, and whatever community you call home, we hope you take some time to plan how you can get to know your community in a new way. Virginia is for Lovers has long been recognized as the Old Dominion’s slogan, and the Commonwealth’s famous Love signs welcome visitors to historical spots and small towns at almost every turn. The slogan has made its way into pop culture elsewhere. In downtown Manassas, right by the train station, a large Loveworks sign has always served as the backdrop when we’ve stopped by for dinner at C.J. Of all of the Virginia Love signs we saw, this one made me smile the most. Just off I-95 and visible from the freeway, during busy weekends we’ve become used to seeing children hanging off the letters as parents take pictures, capturing a moment that might represent the start of a summer vacation or eventually be framed and placed on a mantle just because of the message held within the four letters. 10 Things to Do Off the Strip. And it all goes back to that one little four-word slogan. Find out why Virginia is for Lovers. That’s when the Richmond advertising agency Martin and Woltz Inc. won the account for the state’s tourism office. Sign up for our monthly email with our latest posts and more! We’ll leave the full meaning of that to your imagination, but at least it’s better than what comes next: Philly is full of friendly friends that will love you like a brother. I was wondering who sang the remake of John Denver's song "Country Roads" on a TV commercial, it around 2003 or 2004. It makes me look forward to a return trip, one with warmer weather when the Dockside Restaurant Tiki Bar will be full of music, laughter, and good times. Tourists take pictures of themselves at them. Ordinarily, a day trip would also include a stop at a local Virginia restaurant, but that’s not in the cards for us this time around. Love is all you need. By continuing to browse our site we'll assume you are okay with it. You’ll get monthly travel inspiration, insider tips, and itineraries to help you plan your best Virginia vacation yet. Oops! You can cancel at any time. Flash Flood Watch is in effect. Now the state with the groovy 1970s travel slogan, “Virginia Is for Lovers,” (well, 1969, but who’s counting) has a smooth ’70s state song to match. The slogan has been inducted into the Madison Avenue Advertising Walk of Fame. Learn more about our Newsletter. It was an unexpected discovery and an added ray of light for us; Virginia is full of love, but there is plenty of room—and need—for hope right now, too. Written by Steve Bassett and Robbin Thompson in 1978, “Sweet Virginia Breeze” is one cool, catchy blast of beach music meets country-politan rock with such lyrics as: “The sweet, sweet Virginia breeze / is blowing ripples ’cross my coffee cup.” After nearly two decades without a state song, Gov. Fellow inductees included the Budweiser Clydesdales, and State Farm’s slogan “Like a Good Neighbor, State Farm is There.”. The slogan started appearing on some Virginia license plates in 2014. And then there’s “Carry Me Back to Old Virginny,” which was the former state song (using Virginia in place of Virginny) retired in 1997 because of offensive, some would say racist, lyrics. In theory, the slogan refers to that more tourism-minded kind of love, not the other kind. The Loveworks program inspires local communities to create their own Love signs, which boost slogan awareness and serve as a powerful reminder that there is so much to love about Virginia. Forbes magazine once declared “Virginia Is For Lovers” one of the top 10 tourism marketing campaigns of all time. Get opinion pieces, letters and editorials sent directly to your inbox weekly! Couples – dare we say lovers? The world in 1969 might have been spinning wildly with all kinds of change but this was still Virginia and we just did not do that sort of thing. Right on! Something maybe even a little, well, risqué. Virginia is the largest source of both wild and farmed oysters in the country, and they have ties to the earliest days of the state’s existence. Originally, the slogan was presented to reflect more specific types of state love, including Virginia is for History Lovers and Virginia is for Beach Lovers; the slogan was simplified and broadened to welcome lovers of all things Old Dominion and incorporated into tourism campaigns to attract visitors. then {{format_dollars}}{{start_price}}{{format_cents}} per month. Virginia’s music scene boasts a variety of different genres such as bluegrass, country, gospel, R&B, rock and roll, jazz and folk, and more. I realized we often prioritize Virginia Beach in the warmer months, but Colonial Beach is closer to our home and it has plenty of charm. This stands for Bill Jones, the co-writer of the Ralph Stanley II song 'Daddy's Dinner Bucket'. No credit card required. The sunshine, the fresh air, and the signs reminding us that love triumphs over everything—even COVID-19—were just what we needed. Finz or Katerina’s. Pensacola parties hard with poppers pills and Pepsi. Initially conceived by David N. Martin and George Woltz of Martin and Woltz, the Virginia Tourism Corporation adopted the slogan in 1969—just two years after the Beatles famous tune shared a similar theme. Here are a few more places we’ve written about. But there were other traditional choices left out, and our readers included votes for “Virginia: the Home of My Heart,” written by Richmond singer and songwriter Susan Greenbaum. You have permission to edit this article. According to the official accounts, the phrase first sprung to the mind of a young copywriter named Robin McLaughlin, typically described as a “$100-a-year copywriter.”, The idea was the phrase could be modified to fit the occasion. Please subscribe to keep reading. Enjoy more articles by logging in or creating a free account. Its music venues provide music lovers hundreds of performances a year by world-famous musicians on stages around the state. There is also a hidden gem on the coal miner's bucket: the initials BJ. As proper Virginians, you know what to do. 2 on the Billboard Hot Country Songs chart last year. Nobody’s singing songs based on Wisconsin’s slogan, “Forward, America’s Dairyland!” or “Nebraska: Honestly, it’s not for everyone.” Bruce Springsteen has written plenty of songs about New Jersey but not a single one of them references that state’s slogan “Liberty & Prosperity.” Instead he sings “born down in a dead man’s town, first kick I took was when I hit the ground.” There’s some liberty and prosperity for you. The Virginia Tourism Corporation’s official account now proudly declares “Given the tenor of the times, the roll-out of ‘Virginia is For Lovers’ appealed to younger consumers who were the market of the future.” Those younger consumers of 1969 are now today’s retirees, and yet “Virginia Is For Lovers” feels as fresh as ever. If you’re planning to visit some of the Loveworks signs throughout Virginia, the Virginia tourism website is an excellent resource for finding them and plotting out a route from your home or hotel. The 'O' represents our coal mining heritage, and also the fact that the Country Cabin II is built on reclaimed mining land. With so many Love signs throughout the state, creating a socially distanced road trip can be a fun way to incorporate a scavenger hunt into your weekend while learning more about the Old Dominion through the artwork that represents it. 05-21-2007, 10:52 PM #3. bonnjohn. Our communities are rich with art, history, and stories that unite us. Still, Virginia was being uncharacteristically cheeky when it debuted the slogan. In Canada, it peaked at No. The Google Map of the Loveworks locations they created is enormously helpful, and you can view it below. Thank you for subscribing! Initially conceived by David N. Martin and George Woltz of Martin and Woltz, the Virginia Tourism Corporation adopted the slogan in 1969—just two years after the Beatles famous tune shared a similar theme. In the context of the times, the phrase was enough to make more than brides blush. Second Place: “Virginia: The Home of My Heart” by Susan Greenbaum, Third Place: “Carry Me Back to Old Virginny”. Virginia’s Love signs are a powerful tribute to the communities that are as much a part of us as we are of them. The Minnesota-spawned rock band The Hold Steady mentions the slogan in the song “Killer Parties” as the singer describes life on the road: We found out Virginia really is for the lovers.

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